We believe you’re only as good as the company you keep. And we’re proud to say we’re in good company. Our team is comprised of talented multi-media professionals. We’re storytellers, creative thinkers and relationship builders.
We have more than 40 years combined experience working in local media, marketing, video production and communications. We engage in the community where we live and work, and we belong to strong networks of professional and philanthropic organizations in West Michigan. Our team actively works on projects for causes that better the community.
Emily Richett- Owner, Publicist
Emily Richett is the founder and owner of Richett Media, a public relations firm based in Grand Rapids, Michigan. As an on-air host and spokesperson, Emily’s work has been featured on television and radio stations throughout the U.S., representing major brands, such as Wal-Mart and DaimlerChrysler.
Before starting Richett Media in 2012, Emily was a TV news reporter who championed small businesses and nonprofits, sharing more than 6,000 positive news stories about great people doing amazing things. In 2016, Emily started offering her infectious energy and hard-earned PR savvy to entrepreneurs and personal brands everywhere, with a web-based, personalized coaching and teaching service that lets small business owners become their own best publicist. She is a contributor for various online publications, including Entrepreneur.com and Inc.com. She writes about business and life over at emilyrichett.com.
Emily holds a degree in public relations and broadcast journalism from Western Michigan University and a certificate in plant-based nutrition from Cornell University. She has volunteered with dozens of West Michigan-based nonprofits, helping to raise awareness and funds for organizations including The American Cancer Society, The Cystic Fibrosis Foundation, Family Promise, LaughFest/Gilda’s Club and serves on the boards of the West Michigan Public Relations Society of America and Broadway Grand Rapids.
Sarah Cavanaugh- Public Relations Project Manager
Sarah Cavanaugh arrives at Richett Media with over 15 years of public relations and marketing experience. Whether it’s executing a special event, social media marketing, copywriting or campaign planning, Sarah has been a success – providing exceptional customer service along the way. As a website manager at WZZM13 TV for four years, Sarah mastered the details of creative audience engagement, leveraging all media avenues available, and producing on-air interviews and segments. Her unique professional experience, energy and enthusiasm is a welcome addition to the Richett Media team.
Katrina Danko, Public Relations Assistant
Katrina Danko joins Richett Media with a diverse background in marketing and public relations as RM’s full-time public relations assistant. She earned her bachelor’s degree in business administration and marketing at Aquinas College with professional experience in Grand Rapids and Metro Detroit.
Originally from the vibrant Detroit area, Katrina’s love of West Michigan inspired her to make Grand Rapids her new home. When she’s not busy pitching clients to the media or creating content, you’ll find her supporting her favorite local businesses and artists, trying new recipes, practicing her Spanish and discovering new places to add to her travel wishlist.
Josh Kranich & Travis Babbitt – Video Production Crew
You’ll most often find Josh and Travis behind a camera at client events and conferences. They share client stories through compelling videos that increase brand engagement.
What People are Saying
“When opening our new location in West Michigan, Dave & Buster’s turned to the experts at Richett Media to introduce our brand in the right way, to the right people. Emily and her team surpassed our expectations by seamlessly planning and executing a very successful grand openings. They packed the restaurant with our target customers and generated millions of valuable media impressions and significant social buzz.” – Alex Purdy, National Marketing Manager, Dave & Buster’s
“Our inaugural Convention Awareness Campaign with Richett Media was recognized with a Diamond Award by the Michigan Society of Association Executives. We would highly recommend Richett Media for any of your public relations needs.” – Janet Korn, Senior Vice President, Experience Grand Rapids
“Emily and her team are the complete media consulting package. Their strong connections delivered more print, air and radio coverage than we ever thought possible. ” -Jason Kakabaker, Owner, The Cakabakery
“It was a great pleasure working with Richett Media. Their professional expertise, as well as their contacts in the local media were extremely helpful and it was really wonderful to see how many of the media write-ups and television interviews were picked up nationally.” -Asgi T. Fazleabas Ph.D., Director, Center for Women’s Health Research, Michigan State University
“Conductive Learning Center (CLC) is very conscious of the image they portray to the rest of the world and Emily has an astute grasp of the PR world. Her planning and activities have helped CLC gain more visibility in the community and has insured that the organization puts its best foot forward while also being in the right spot at the right time – to be seen by the right people. Intimately connected throughout the media in West Michigan, there is not a better choice to help get your message to the public.” -Terry Stelter, Executive Director, Conductive Learning Center
“Richett Media provided us with absolute top notch service. Sarah has a fantastic commitment to the company and the job she did promoting our opening. Her professional take on every aspect of getting our message out to the public was incredible. I was thrilled with how she handled every interview and attended every function to make sure it went smoothly. I would only use Richett Media in the future for any PR needs for any of my companies.” – Steve Millman, Owner and President, Georgios’ Gourmet Pizza and North Star Commercial Real Estate
“Thanks for your energetic and robust efforts to help publicize the presence of our recent international medical conference here in Grand Rapids. Your connections in the print, radio, and TV sectors helped give our community a better understanding of the biomedical conferences that Grand Rapids can attract… the participants in the conference were pleased and impressed at the “getting the word out” that we accomplished together.” -Dr. Steve Triezenberg, Van Andel Institute
“I can’t thank you enough! My phone has been ringing off the hook since about 9:30 today. An executive producer for the Lifetime network saw the coverage you got us and they are going to feature our company on an upcoming episode of the national travel show Destinations. We are forever grateful!” -Laurie Ryan, Great Lakes Pub Cruiser
“Emily has a wit about her that makes everyone in her presence at ease, which is invaluable when you have to work with people that are not used to the camera. We have worked on numerous projects and I value her insight and experience to make my product shine.” -Tommy Fitzgerald, Owner, Tommy FitzGerald Group
“Richett Media has been invaluable in securing local media coverage for the Governors Highway Safety Association’s meeting in Grand Rapids. They were able to use their established relationships with various West Michigan media outlets to secure multiple radio and TV interviews on behalf of the Governors Highway Safety Association. In fact, many members of the Association agreed that we had more local media attention in Grand Rapids than at any previous national meeting. We truly appreciate their help with spreading the word about our event!” – Kara Macek, Communications Director, Governors Highway Safety Association.
“Over the past two years, Richett Media has brought new opportunities to the table and continues to open new avenues for our business. Their videos documenting our 25th anniversary were very beneficial to promoting who we are. The team at Richett Media is second to none.” –Chad Neff, General Manager, American RV