We believe you’re only as good as the company you keep. And we’re proud to say we’re in good company. Our team is comprised of partnerships with talented multi-media professionals. We’re storytellers, creative thinkers and relationship builders. We engage in the community where we live and work, and we belong to strong networks of professional and philanthropic organizations in West Michigan.
Prior to forming Richett Media, Emily spent six years as a feature reporter at FOX 17 News in Grand Rapids, championing local businesses and events on-camera as well as honing her research, production, and editing skills behind the scenes. During her tenure, Emily shared more than 6,000 news segments as a reporter and helped make FOX 17’s morning show a success. Her commitment to telling important stories and showcasing the good in the community earned her a large and loyal West Michigan following, as well as a multitude of professional connections upon which she continues to rely. A graduate of Western Michigan University with a bachelor’s degree in public relations, Emily’s volunteer work includes serving on the boards of West Michigan Public Relations Society of America and Broadway Grand Rapids, as well as the Celebrity Chair for the Cystic Fibrosis Foundation, and work with the UICA, the Humane Society of West Michigan, and the American Cancer Society. Emily enjoys vegetarian cooking and exploring new places, but in her free time can most often be found enjoying restaurants with her husband right here in Grand Rapids or walking their dog, Leo, around the neighborhood.
Sarah Cavanaugh - Public Relations Coordinator
Sarah Cavanaugh arrives at Richett Media with over 15 years of of public relations and marketing experience. Whether it’s a special event, social media marketing, copywriting or campaign planning, Sarah has been a success – providing exceptional customer service along the way. As a website manager at WZZM13 TV for almost four years, Sarah learned the details of creative audience engagment, leveraging all media avenues available, and producing on-air interviews and segments. Her unique professional experience, energy and enthusiasm is a welcome addition to the Richett Media team.
What People are Saying
“Emily and her team are the complete media consulting package. Their strong connections delivered more print, air and radio coverage than we ever thought possible. They are beyond professional yet very ‘real’; we have been recommending them to countless businesses and will continue to do so.” -Jason Kakabaker, Owner, The Cakabakery
“It was a great pleasure working with Richett Media on media relations associated with the 47th Annual Meeting of the Society for the Study of Reproduction held in Grand rapids from July 19-22, 2014. Their professional expertise, as well as their contacts in the local media were extremely helpful and it was really wonderful to see how many of the media write-ups and television interviews were picked up nationally. As the chair of the Local Arrangements Committee, I also appreciated your professionalism in not only providing me with information and talking points so that I was well prepared for the media interviews, but also the advance information provided to the media so they were well versed about the meeting, the scientific content and the overall theme of the meeting. ” -Asgi T. Fazleabas Ph.D., Director, Center for Women’s Health Research, Michigan State University
“Conductive Learning Center (CLC) is very conscious of the image they portray to the rest of the world and Emily has an astute grasp of the PR world. Her planning and activities have helped CLC gain more visibility in the community and has insured that the organization puts its best foot forward while also being in the right spot at the right time – to be seen by the right people. Intimately connected throughout the media in West Michigan, there is not a better choice to help get your message to the public.”
-Terry Stelter, Executive Director, Conductive Learning Center
“Richett Media provided us with absolute top notch service. Sarah has a fantastic commitment to the company and the job she did promoting our opening. Her professional take on every aspect of getting our message out to the public was incredible. I was thrilled with how she handled every interview and attended every function to make sure it went smoothly. I would only use Richett Media in the future for any PR needs for any of my companies.” - Steve Millman, Owner and President, Georgios’ Gourmet Pizza and North Star Commercial Real Estate
“Thanks for your energetic and robust efforts to help publicize the presence of our recent international medical conference here in Grand Rapids. Your connections in the print, radio, and TV sectors helped give our community a better understanding of the biomedical conferences that Grand Rapids can attract… the participants in the conference were pleased and impressed at the “getting the word out” that we accomplished together.” -Dr. Steve Triezenberg, Van Andel Institute
“I can’t thank you enough! My phone has been ringing off the hook since about 9:30 today. An executive producer for the Lifetime network saw the coverage you got us and they are going to feature our company on an upcoming episode of the national travel show Destinations. We are forever grateful!” -Laurie Ryan, Great Lakes Pub Cruiser
“Emily has a wit about her that makes everyone in her presence at ease, which is invaluable when you have to work with people that are not used to the camera. We have worked on numerous projects and I value her insight and experience to make my product shine.” -Tommy Fitzgerald, Owner, Tommy FitzGerald Group
“Richett Media has been invaluable in securing local media coverage for the Governors Highway Safety Association’s meeting in Grand Rapids. They were able to use their established relationships with various West Michigan media outlets to secure multiple radio and TV interviews on behalf of the Governors Highway Safety Association. In fact, many members of the Association agreed that we had more local media attention in Grand Rapids than at any previous national meeting. We truly appreciate their help with spreading the word about our event!” - Kara Macek, Communications Director, Governors Highway Safety Association.
“Emily provided exceptional news coverage of a fashion event that our company produced in September. She gave viewers an insightful look into the event itself as well as helped promote ticket sales throughout each segment. Emily’s interview questions were thoughtful and informative. Her reporting style is engaging, fun and relaxed. Job well done!” -Tina Derusha, Founder, Spotlight 616
“I worked with Emily several times while I was the Marketing & Public Relations Manager at the Grand Rapids Public Museum, and she made my job easier! Emily is enthusiastic, professional and fun. Her promotional pieces definitely helped us to spread the word and sell tickets. She is great at what she does.” -Kristy Harrington, Marketing and Public Relations Manager
“Emily is an absolute pleasure to work with and is always willing to go outside the box to keep her work fresh and exciting! Her support, enthusiasm and attention to detail are something to be admired. She is truly an asset to any organization.” - Nicole Cook, Marketing & Events Coordinator, Humane Society of West Michigan