‘Cider Kegs and Fancy Eggs’ with Vander Mill Grand Rapids

Congratulations to Richett Media client, Vander Mill, celebrating two milestone anniversaries: 10 years at its Spring Lake location and one year for the restaurant and tap house in Grand Rapids.

Richett Media recently planned and executed a publicity campaign to introduce two things we hold dear here at RM: delicious food & great craft cider!

The campaign included a VIP event with local leaders, media, and influencers, as well as a video production to announce Vander Mill’s exciting news. The campaign was shared in major local media outlets including  MiBizGrand Rapids Business Journal, and coverage on all the local TV stations, including a live morning broadcast on Fox 17 to kick off the first official Sunday brunch.

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