Experience GR Wins Governor’s Award
Congratulations to Experience Grand Rapids for winning the Governor’s Award for Innovative Tourism Collaboration for the Cool Brews. Hot Eats. campaign!
Richett Media managed publicity for the two-week promotion that paired together local craft beer and food, generating media coverage and social buzz for more than 60 participating restaurants. Sales increased from 20-60 percent during the first week of the event, compared to the same week in 2012.