Experience Grand Rapids Wins Two “Diamond Awards for Excellence”
Experience Grand Rapids, the city’s convention and visitors bureau, won two “Diamond Awards for Excellence” and a “Gold Honorable Mention” for Richett Media’s publicity work in public relations, marketing and collaboration from the Michigan Society of Association Executives (MSAE). The awards were presented at the MSAE’s 12th Annual Diamond Awards Banquet in Rochester on Wednesday, Sept. 18.
In the PR Campaign category, a “Diamond” was awarded for the bureau’s Meeting & Convention Awareness Campaign, in which Richett Media used public relations and video tactics to highlight meetings & conventions in Grand Rapids.
The Gold Honorable Mention for Innovative Collaboration was awarded for the “Cool Brews. Hot Eats” promotion, the city’s first ever winter food and beer event.
Richett Media coordinated publicity for the ten-day festival in which nearly 60 restaurants and breweries participated in the event that paired local beers with beer-themed menu offerings. Participants reported sales increases of 20 percent to 60 percent that week.
Learn more about the awards by checking out the MLive Media article here.