Experience Grand Rapids, the city’s convention and visitors bureau, won two “Diamond Awards for Excellence” and a “Gold Honorable Mention” for Richett Media’s publicity work in public relations, marketing and collaboration from the Michigan Society of Association Executives (MSAE). The awards were presented at the MSAE’s 12th Annual Diamond Awards Banquet in Rochester on Wednesday, Sept. 18.
In the PR Campaign category, a “Diamond” was awarded for the bureau’s Meeting & Convention Awareness Campaign, in which Richett Media used public relations and video tactics to highlight meetings & conventions in Grand Rapids.
The Gold Honorable Mention for Innovative Collaboration was awarded for the “Cool Brews. Hot Eats” promotion, the city’s first ever winter food and beer event.
Richett Media coordinated publicity for the ten-day festival in which nearly 60 restaurants and breweries participated in the event that paired local beers with beer-themed menu offerings. Participants reported sales increases of 20 percent to 60 percent that week.
Learn more about the awards by checking out the MLive Media article here.
It was an exciting Grand Re-Opening Week at the Applebee’s in Grandville to celebrate new, Michigan-based ownership with Team Schostak Family Restaurants, featured charity partners & a brand new look for the Grandville location.
Congratulations to The Cakabakery for coming in second place on Cupcake Wars!
Jason Kakabaker (yes, that’s his real last name!), of The Cakabakery, reached out to us early in the year. He said he had some exciting news to share- he was going to be a contestant on the nationally televised show Cupcake Wars and, at about the same time, he would be opening his first retail location in Grand Rapids. The only catch? He had to keep the big news absolutely quiet for another four months and then he needed to make a big splash at just the right time. Perfect! These are the projects we live for and we got started creating The Cakabakery’s publicity timeline and PR plan. We couldn’t have been happier to see this local company get their time in the national spotlight while receiving recognition from the media, business community and many loyal customers. Stay tuned for more news from The Cakabakery and their Grand Opening at 1436 Wealthy Street!
Can’t wait? Get your Cakabakery fix here:
Congratulations to Experience Grand Rapids for winning the Governor’s Award for Innovative Tourism Collaboration for the Cool Brews. Hot Eats. campaign!
Richett Media managed publicity for the two-week promotion that paired together local craft beer and food, generating media coverage and social buzz for more than 60 participating restaurants. Sales increased from 20-60 percent during the first week of the event, compared to the same week in 2012.
Beer City USA is celebrating Cool Brews. Hot Eats. February 18 to March 2. Nearly 60 restaurants in the Grand Rapids area are offering beer-infused dining creations and craft beer pairings. You can also go on a brewery tour around West Michigan and find out why Grand Rapids was named one of the ‘Top 10 Best Vacation Cities for Beer Lovers.’ Take a look at what’s cookin’ during Cool Brews. Hot Eats. on WZZM 13, FOX 17, WOOD TV8, REVUE Magazine & Take Five!