Applebee’s Celebrates New Ownership & Grand Openings

Richett Media is honored to work with Michigan-based Team Schostak Family Restaurants to re-open more than 30 Applebee’s restaurants this past year. Grand Re-Opening celebrations have included celebrity guests, local and state leaders and more than $130,000 raised for non-profit organizations throughout Michigan.

Read more about Team Schostak Family Restaurants and changes happening at Applebee’s in the Detroit Free Press,  MLive Media  and on WOOD TV8 eightWest and WZZM 13.


Conduit Studio Mirrors Growth of West Michigan Design Scene

Congratulations to our friends at Conduit Studio as they celebrate 13 years of business and an exciting expansion. The firm has also established a scholarship with Kendall College of Art and Design. Read all about their recent projects and success at Rapid Growth Media.

Doorganics Delivers More Organic Food

Despite the harsh West Michigan winter, Grand Rapids-based Doorganics is expanding service and celebrating record growth.  The organic food delivery business was recently featured in MLive Media, Grand Rapids Business JournalFOX 17 and on Blue Cross Blue Shield’s website, A Healthier Michigan. Keep an eye out for Doorganics in the next issue of REVUE Magazine!

Experience Grand Rapids Wins Two “Diamond Awards for Excellence”

experience gr logo

Experience Grand Rapids, the city’s convention and visitors bureau, won two “Diamond Awards for Excellence” and a “Gold Honorable Mention” for Richett Media’s publicity work in public relations, marketing and collaboration from the Michigan Society of Association Executives (MSAE).  The awards were presented at the MSAE’s 12th Annual Diamond Awards Banquet in Rochester on Wednesday, Sept. 18.

In the PR Campaign category, a “Diamond” was awarded for the bureau’s Meeting & Convention Awareness Campaign, in which Richett Media used public relations and video tactics to highlight meetings & conventions in Grand Rapids.

The Gold Honorable Mention for Innovative Collaboration was awarded for the “Cool Brews. Hot Eats” promotion, the city’s first ever winter food and beer event. 

Richett Media coordinated publicity for the ten-day festival in which nearly 60 restaurants and breweries participated in the event that paired local beers with beer-themed menu offerings. Participants reported sales increases of 20 percent to 60 percent that week.

Learn more about the awards by checking out the MLive Media article here.

The Cakabakery on The Food Network!

West Michigan’s newest bakery, The Cakabakery, takes second place on Cupcake Wars!

Jason Kakabaker (yes, that’s his real last name!), of The Cakabakery, reached out to us early in the year. He said he had some exciting news to share- he was going to be a contestant on the nationally televised show Cupcake Wars and, at about the same time, he would be opening his first retail location in Grand Rapids. The only catch? He had to keep the big news absolutely quiet for another four months and then he needed to make a big splash at just the right time. Perfect! These are the projects we live for and we got started creating The Cakabakery’s publicity timeline and PR plan. We couldn’t have been happier to see this local company get their time in the national spotlight while receiving recognition from the media, business community and many loyal customers. Stay tuned for more news from The Cakabakery and their Grand Opening at 1436 Wealthy Street!

Can’t wait? Get your Cakabakery fix here:

MLive Media

Grand Rapids Business Journal


WWMT 3 News

FOX 17


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