You have a story. We know how to tell it. Richett Media offers custom packages that propel brands into the spotlight while creating a positive buzz online.
Grand Opening PR
Opening a new location or launching a product? We specialize in organizing and executing successful grand opening events and product launches that make a splash. We understand what the media wants and ensure that your launch story is told with care and gets noticed. This is an intensive 4-6 week campaign.
Want a standard ribbon cutting ceremony? Sure, we can do that. But we prefer to introduce your business to West Michigan in a more exciting way. Our grand opening events have included everything from professional concerts, high school band performances, MSU athlete appearances, Dutch “klomping” dancers, beer tastings, and events that have raised hundreds of thousands in donations to local charities.
We make your event memorable, utilizing a variety of methods:
- TV, radio & print media coverage
- Soft opening & VIP events with local leaders, influencers and your target audience
- Ribbon cutting ceremonies (the fun kind, not your standard ceremony)
- Social media support throughout, including photography, live streaming events and more
Richett Media can train and develop your own in-house PR team. This 3-month training process is ideal for non-profits and organizations that want to invest in employee development while enjoying the benefits of effective public relations, without the on-going retainer fees most firms charge. This service is currently only offered to West Michigan organizations.
PR for Entrepreneurs
Are you a personal brand, creative or small business owner that wants to be the go-to expert in your industry but you don’t have the resources to hire a firm or personal publicist? Visit emilyrichett.com for free tips, trainings and to sign-up for the DIY PR course, Amplify.
We engage with PR clients in a six-month minimum partnership to fully implement publicity and marketing strategies that get results. Our campaigns include:
Good PR is more than just writing press releases and generating media mentions. It’s about building community and inspiring conversations. Richett Media creates authentic, engaging content that sparks dialogue and builds a community that is passionate about your brand.
We help clients become engaged with their local community. We connect you to our local network of community and charitable organizations to make an impact.
Practice makes perfect – if you have the right coach. Richett Media helps you find your voice within your company and teaches you how to make the most of media opportunities. Are you the owner, sales manager, marketing director and customer service representative – all on the same day? We help small businesses and nonprofits generate media coverage on a budget while coaching you on how to juggle all your roles with grace.
- On-camera Interviews
- Live TV
- Media Pitches
How can we help you amplify your voice?